With the launch of Google Social Search and the imminent integration of live tweets from Twitter into Google, advanced web hosting users could see the landscape of search engine optimisation (SEO) changed for good.
Public relations firm Punch Communications recently claimed that the integration of Twitter into Google will force firms to take social media into account and communicate more with consumers.
Will Cooper, deputy news editor for New Media Age, believes that the emphasis will now return to "new and more exciting content".
He explained that optimising a social network is a more difficult beast to take on than with standard websites.
"I think it puts more emphasis on the content and for sites to create content that’s going to get people talking," he commented.
The recent UK Search Engine Marketing Benchmark Report 2009 by Econsultancy and Guava revealed that 45 per cent of firms are increasing their paid search budgets, compared to the 11 per cent that are lowering them.
Written by Murray Francis.
Public relations firm Punch Communications recently claimed that the integration of Twitter into Google will force firms to take social media into account and communicate more with consumers.
Will Cooper, deputy news editor for New Media Age, believes that the emphasis will now return to "new and more exciting content".
He explained that optimising a social network is a more difficult beast to take on than with standard websites.
"I think it puts more emphasis on the content and for sites to create content that’s going to get people talking," he commented.
The recent UK Search Engine Marketing Benchmark Report 2009 by Econsultancy and Guava revealed that 45 per cent of firms are increasing their paid search budgets, compared to the 11 per cent that are lowering them.
Written by Murray Francis.
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